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Renfro Foods' Classic Dixieland Chow Chow Gets New Look

Posted on December 08, 2014 by Doug Renfro

FORT WORTH, Texas – Dec. 8, 2014 – Before there was a Mrs. Renfro's brand there was Dixieland. In the earliest days of company history, George Renfro cooked Dixieland Syrup, Mild Chow Chow and Hot Chow Chow. Now, just in time for the New Year, the classic Dixieland brand chow chow condiment has an updated look.

The Dixieland lid and label, which have not been updated for decades, now reveal a more contemporary look. The striking new silver metallic custom closure with multi-color lettering replaces the original white metal lid with single color type. The new label design draws upon the red, white and blue of the multi-color lid. Tricor, who supplied the closures, helped with the overall re-design; Silgan manufactured the closures; and Redstone, the labels.

"It was time for a change," says Renfro Food President Doug Renfro of the products that have been around for 50 years. "For this classic product we decided to have a unified look with the new lid and label for an item we've sold for more than half a century. We sell about 100,000 jars each year." Chow Chow, regionally associated with the south, is a pickled relish made from a combination of vegetables, including cabbage, sweet peppers and onions that is served cold, most often as a condiment or relish. The Dixieland brand can be found in stores such as Brookshire Brothers, Brookshire Grocery, Randall's/Tom Thumb/Safeway and United, as well as and many others in Texas, Oklahoma and Arkansas. A 12-oz jar retails for about $2.29.

About Renfro Foods
Renfro Foods is a second- and third-generation family business founded in 1940 in Fort Worth, Texas, as a packaged spices and pepper sauce business. It later expanded to include syrup, jellies, preserves and chow chow, and then salsa. Today Renfro Foods, known for its innovative line of award-winning Mrs. Renfro's products, which come with a simple and tasty recipe right on the label. Renfro Foods manufactures a variety of salsas, sauces and relishes, including more than 31 Mrs. Renfro's products distributed through leading supermarkets, gourmet foods stores and gift shops in all 50 states, Australia, Canada, the Caribbean, England, Germany, Scotland and Spain. For more information, please visit www.renfrofoods.com, on Facebook (Mrs. Renfro's Gourmet Salsas) and Twitter (@mrsrenfros).

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