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Mrs. Renfro's Salsa Heats up in Spain

Posted on May 01, 2013 by Doug Renfro

FORT WORTH, Texas - May, 2013 - Ole! Mrs. Renfro's salsas, manufactured by Renfro Foods and now found in Spain through distribution with Madrid-based grocery chain Taste of America, has picked up additional retailers -- Carrefour, one of the largest hypermarket chains in the world, and Sorli Discau, a regional chain in Cataluña.

Taste of America's initial order placed seven Mrs. Renfro's salsas -- Black Bean, Chipotle Corn, Mango Habanero, Medium, Mild, Peach and Tequila - in stores in Madrid, Barcelona and the Iberian peninsula. Carrefour and Sorli Discau have ordered Black Bean, Chipotle Corn, Mild, and Tequila salsas that will be in multiple store locations.

"We are quite excited about this expansion," says Renfro Foods President Doug Renfro, who has had periodic contacts and interest in bringing the Mrs. Renfro's brand to Spain during the past 10 years. "We appreciate the diligence put forth by Euro Fine Foods in the UK in helping us get Mrs. Renfro's into this market."

Spain is the fifth international distribution for the 73-year-old family business, having products already in place in Canada, the Caribbean, England and Scotland.

All Mrs. Renfro's salsas are gluten-free, fat-free and made only with natural ingredients, taking great pride in providing consumers with the freshest ingredients and spices.

The great taste and dependability of Mrs. Renfro's salsa has not gone unnoticed. Mrs. Renfro's Ghost Pepper Salsa, now a #3 best-seller after only two years, was selected as a Top Pick by "Good Morning America" food editor Sara Moulton in a preview segment of the 2011 Summer Fancy Food Show; the Habanero salsa was named among "125 Best Packaged Foods for Women" by Women's Health magazine; and its Pineapple salsa was named a "Best Savory Snack" in Fitness magazine's 5th Annual Healthy Food Awards. Renfro Foods has also been recognized with several business awards as well.

In addition to its international distribution, Renfro Foods' variety of salsas, sauces and relishes, including more than 30 Mrs. Renfro's products that includes two new products – Mrs. Renfro's Ghost Pepper Nacho Cheese Sauce and Mrs. Renfro's Chipotle Nacho Cheese Sauce, and already proving to be hot items in their own right -- are readily found in leading supermarkets, gourmet foods stores and gift shops in all 50 states.

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